This award aims to recognise a branch who has achieved or has evidence of moving towards achieving the following criteria:
- improved recruitment and retention from previous year
- maintenance of high density, proportionality amongst branch officers
- core officer posts filled
- engaging on equality (education, case work, negotiations, SOG activity)
- engaging in the regional education programme
- supporting regional and national campaigns
- participation in regional and national democracy
- innovative campaigning
- engagement with local politicians
- involvement in appropriate community campaigns
- sharing resources and ideas with other branches.